.5 Effective Ways to Promote Your Online Ticket Sales | Weventum

5 Effective Ways to Promote Your Online Ticket Sales

created at 27/02/2023
Online ticket sales have become an integral part of the events industry. From concerts to conferences, online ticketing is the preferred method for purchasing event tickets. However, simply creating an event page and waiting for the sales to roll in is not enough. Event organizers need to actively promote their ticket sales to reach a wider audience and increase their chances of selling out. In this article, we'll discuss five effective ways to promote your online ticket sales and boost your event's attendance.

1. Leverage Social Media

Social media platforms like Facebook, Twitter, and Instagram are excellent tools for promoting your online ticket sales. By creating targeted ads, event organizers can reach potential attendees who are interested in the event's genre, location, or similar events. Moreover, social media offers a low-cost way to engage with followers and create buzz around the event. Regular posts about the event, including sneak peeks, behind-the-scenes content, and artist interviews, can help create excitement and boost ticket sales.

2. Utilize Email Marketing

Email marketing is another powerful tool for promoting online ticket sales. By building an email list of potential attendees, event organizers can send targeted emails about the event, including reminders, discounts, and special offers. Email marketing also allows for personalization, which can help build a stronger connection with the audience. Event organizers can segment their email list based on interests or location, which ensures that each recipient receives content that's relevant to them.

3. Collaborate with Influencers

Influencer marketing has become a popular way to promote events, especially among younger audiences. By collaborating with influencers, event organizers can tap into their audience and reach a wider demographic. Influencers can promote the event on their social media channels, share event details with their followers, and even attend the event and create content for their platforms. Partnering with influencers can also help build trust and credibility with the audience.

4. Offer Early Bird Discounts

Offering early bird discounts is an effective way to incentivize potential attendees to purchase tickets early. By creating a sense of urgency and offering a discount, event organizers can boost ticket sales and create a buzz around the event. Early bird discounts also allow organizers to gauge interest in the event and adjust their marketing strategy accordingly. Moreover, attendees who purchase tickets early are more likely to share the event with their friends and followers, which can lead to additional sales.

5. Utilize Search Engine Optimization (SEO)

Search engine optimization (SEO) can help your online ticketing system rank higher in search engine results pages (SERPs), increasing its visibility and driving ticket sales. To optimize your online ticketing system for search engines, make sure to include relevant keywords in your website copy and meta tags. You can also create content on your website related to your event, such as blog posts or articles, to attract traffic to your website and increase its search engine ranking. Make sure that your content is high-quality and relevant to your audience.
You can optimize the SEO of your Weventum event page by going to the "SEO" tab under the event edit page and updating all the relevant information.


In conclusion, promoting your online ticket sales is crucial for the success of your event. By leveraging the right strategies, such as social media marketing, email marketing, early bird discounts, collaborations with influencers, and retargeting campaigns, you can increase ticket sales and engage your audience effectively. Moreover, tracking the success of your promotion strategy and gathering feedback from attendees can help you improve your future events and achieve your business goals. Don't be afraid to try new approaches and experiment with different tactics to find what works best for your event. We hope these tips have been helpful in promoting your online ticket sales and wish you all the best in your event planning journey!


1. How far in advance should I start promoting my online ticket sales?
It's recommended to start promoting your online ticket sales at least six weeks in advance. This allows ample time for potential attendees to learn about the event, make plans, and purchase tickets. However, the timing may vary depending on the event's size, genre, and location.
2. Can I use multiple promotion strategies at once?
Yes, in fact, it's recommended to use a combination of strategies to reach a wider audience and increase the chances of selling out. For instance, you can leverage social media and email marketing simultaneously or offer early bird discounts and collaborate with influencers.
3. How can I measure the success of my promotion strategy?
One way to measure the success of your promotion strategy is by tracking the number of ticket sales and comparing them to previous events or industry benchmarks. You can also track engagement on social media, email open rates, and click-through rates. Moreover, you can conduct surveys or polls to gather feedback from attendees and gauge their satisfaction with the promotion strategy.
4. How do I choose the right influencers to collaborate with?
When choosing influencers to collaborate with, it's essential to consider their audience, relevance to the event, and credibility. Look for influencers who have a strong following in your event's niche or location and align with your brand values. Additionally, check their engagement rates, authenticity, and past collaborations to ensure they're a good fit for your event.
5. How often should I post on social media about my event?
The frequency of social media posts may vary depending on the platform and audience. However, it's recommended to post at least once a day in the weeks leading up to the event. Moreover, make sure to vary your content and use different formats, such as photos, videos, and stories, to keep your audience engaged.

Weventum for online ticket selling and live streaming

Ready to host your next event with ease? Look no further than Weventum! Our online ticketing platform offers a range of benefits, including no hidden fees and a low cost. Plus, our built-in live stream feature makes organizing and streaming your event a breeze. Whether you're hosting a conference, concert, or anything in between, Weventum has you covered. Don't miss out on the benefits of using our platform.